Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Probably the most influential fashion residences in the world. Its world results was not built as a result of classic advertising and marketing or mainstream developments, but via a bold philosophy: obstacle the norm, split conventions, and Enable originality converse louder than reputation. This unconventional technique became the foundation for CDG’s all over the world growth.
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CDG obtained Intercontinental focus by presenting garments that turned down standard Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global style editors and prospective buyers early within the eighties.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from just about every corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, along with the controversy gained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 song "Tous les garçons et les filles", significantly from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Winter season collection addressed the principle from the persona,[fifteen] the alternative ways to present just one's self to the globe. Fusing tailor-made menswear with feminine elements for instance corsets and flower printed dress fabrics, Persona was another assortment that combined the feminine Along with the masculine.
CDG developed a robust distribution technique by positioning its merchandise in top luxurious retailers like Dover Road Market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite shoppers globally whilst preserving its creative integrity.
In 2017, the company introduced a completely new fragrance, Concrete, and marked its launch while in the US with a supper curated because of the artist and chef, Laila Gohar.
Every keep was designed as an artistic Room, maximizing CDG Hoodie's reputation for innovation and giving customers an immersive retail experience.
Together with the increase of shopping online, CDG expanded its reach by providing collections by way of Formal and partnered e-commerce platforms. Social media marketing and manner communities helped spread the brand’s identity, producing items similar to the Participate in Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on this planet, supporting CDG access world wide mainstream Comme Des Garcons visibility when being genuine to its edgy creative imagination.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical displays, typically a lot more like art installations than fashion shows gained all over the world media protection, reinforcing the model's popularity for groundbreaking creativity.
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The business also produces a line of agendered fragrances, a lot of which might be unconventional on earth of perfume and aligned with the kinds of its garments.[six]